Strategic visual identity design is at the core of the ID&B offering. We design scalable, cross platform, user-centric design systems of all complexities and sizes. Strategic and systems thinking dovetails creativity and visual expression to create impactful visual messaging, and creating brands / products / campaigns / services that feel more human, more energised, more intuitive.
Illustrated below is a selection from my portfolio. Full portfolio and case studies are available on request, a selection on https://www.behance.net/julie_scott.