Brands that function as authentic business positioning and engagement platforms require a process of deep analysis and research. Great thinking and strong design on their own are simply not enough to hold an entire brand together in the age of continual connectivity and digital flow. Depending on the requirements of the project, we engage a continually evolving range of strategic methods to build the user-centred storyline and identity framework. This foundation aligns and streamlines the creative and communication phases and provides guidelines for content and messaging. Illustrated below is a loose selection of generic slides, contact ID&B to discuss your requirements and what methods will be best suited to these.