Huntley Cooper brand extension: range of spirit coolers.
Brand development, trademark and packaging design for liquor brand developed for South African and African markets.
LiquorShop, the liquor brand of the Shoprite Checkers Group, commissioned ID&B to develop the brand and packaging design for their private label range of cocktails and spirit coolers.
The Huntley Cooper brand salutes classicism and heritage while its contemporary visual language and vibrant colour palette speak clearly to the mobile generation across the metropolitan centres of South Africa and Africa. ID&B worked with respected illustrator Doug Powell (www.dougpowell.co.za) who rendered the iconic hand crafted heraldic device, further grounding the upbeat cosmopolitan brand in quality and tradition ‘remixed’.