Mediclinic

BrandingCreative DirectionDirecting
Brand strategy, brand architecture & visual communications

ID&B undertook the strategic brand alignment project in the South African territory for leading private global healthcare group Medi-Clinic. The process involved auditing, segmenting, defining, refining and standardizing the Medi-Clinic brand communication architecture as represented in nationwide communications across multiple media and platforms. ID&B delivered a brand communication system, updated and standardized expandable design style effective in the communication of brand messaging. Project included: Brand audit & gap analysis • Segmentation of audience groups • Analysis of messaging needs per audience group • Segmentation of visual communications types • Information hierarchies • Analysis, evaluation & refinement of brand assets • Co-branding & endorsement system (53 hospitals) • Grid system & usage controls (multiple formats) • Design of templates for national roll out across all advertising and brand communications • Creative direction of internal design studio during implementation phase.

You may also like

Huntley Cooper
Brand strategy, trademark and packaging design for Shoprite Checkers
Shoprite Checkers Liquorshop
Private label spirit brands developed for Liquorshop
Dimension Data
Global brand engagement strategy and brand messaging
Shoprite Checkers USave portfolio
Brand strategy, brand architecture and repositioning of USave private label portfolio
Snuza baby breathing monitor
Brand identity, packaging and marketing
Murray Rabe Associates
Corporate identity, illustrations and gifting
Breva
Brand strategy, brand identity, packaging & advertising
Uhambo, Engen & Sasol
Brand identity system and CI manual design
Hip2b2, The Shuttleworth Foundation
Brand identity, marketing and promotional
Adam
Brand identity and illustrations for Belgium technolog company
Back to Top