ID&B is an innovation, strategy, brand identity & communications design studio based in Cape Town, South Africa. We help companies refocus their brand and innovate their business model; define and communicate their proposition and engage with authenticity. For more information and recent work contact firstname.lastname@example.org.
ID&B undertook the strategic brand alignment project in the South African territory for leading private global healthcare group Medi-Clinic.
The process involved auditing, segmenting, defining, refining and standardizing the Medi-Clinic brand communication architecture as represented in nationwide communications across multiple media and platforms.
ID&B delivered a brand communication system, updated and standardized expandable design style effective in the communication of brand messaging.
Brand audit & gap analysis • Segmentation of audience groups • Analysis of messaging needs per audience group • Segmentation of visual communications types • Information hierarchies • Analysis, evaluation & refinement of brand assets • Co-branding & endorsement system (53 hospitals) • Grid system & usage controls (multiple formats) • Design of templates for national roll out across all advertising and brand communications • Creative direction of internal design studio during implementation phase.