Graphic DesignCreative DirectionPackaging
Private label packaging redesign

Checkers is a FMCG retailer owned by Shoprite Holdings that operates in Southern Africa. Checkers has 26 Checkers Hypers and 159 Checkers supermarkets operating in Botswana, South Africa and Namibia. Checkers caters for customers in the upper-income groups and targets LSM 7 – 10. This chain of supermarkets provides a product range suitable for the discerning shopper in a world-class retail environment. Acquired in 1991, Checkers is the major brand after Shoprite. It operates stores throughout South Africa and in some neighbouring countries. It focuses strongly on fresh produce and offers a wide range of choice food and non-food items to a more affluent clientele. ID&B was invited to develop concepts for a brand architecture, tiering system, packaging design grid system and packaging design concepts and mock ups for the rebranding fo the Checkers House Brand. This broad range of products spans the full spectrum of household and food products.

You may also like

Dimension Data
Global brand engagement strategy and brand messaging
Shoprite Checkers Home & Kitchenware portfolio
Creation of 48 new brands over 16 categories
Bar & Home
Brand identity & structural packaging design range of 45 products
Shoprite Checkers USave portfolio
Brand strategy, brand architecture and repositioning of USave private label portfolio
Hip2b2, The Shuttleworth Foundation
Brand identity, marketing and promotional
Uhambo, Engen & Sasol
Brand identity system and CI manual design
Shoprite Checkers Jolly Tots
Brand identity and packaging design. 175 products
Repositioning of global brand in WPP group
Pick n Pay
Ackerman Pick n Pay Foundation brand architecture and repositioning within Pick n Pay brand
Brand identity & retail brand design system
Back to Top