ID&B is an innovation, strategy, brand identity & communications design studio based in Cape Town, South Africa. We help companies refocus their brand and innovate their business model; define and communicate their proposition and engage with authenticity. For more information and recent work contact firstname.lastname@example.org.
Checkers is a FMCG retailer owned by Shoprite Holdings that operates in Southern Africa. Checkers has 26 Checkers Hypers and 159 Checkers supermarkets operating in Botswana, South Africa and Namibia.
Checkers caters for customers in the upper-income groups and targets LSM 7 – 10. This chain of supermarkets provides a product range suitable for the discerning shopper in a world-class retail environment. Acquired in 1991, Checkers is the major brand after Shoprite. It operates stores throughout South Africa and in some neighbouring countries. It focuses strongly on fresh produce and offers a wide range of choice food and non-food items to a more affluent clientele.
ID&B was invited to develop concepts for a brand architecture, tiering system, packaging design grid system and packaging design concepts and mock ups for the rebranding fo the Checkers House Brand. This broad range of products spans the full spectrum of household and food products.