BrandingGraphic DesignIllustration
Brand identity and illustrations for Belgium technolog company

ADAM is a global software provider of media workflow and marketing technology software. ADAM offers enterprises the ability to manage, structure and deliver media between people, processes and systems. Their main drive is a passion to organize media intelligently, making it easier and more accessible to everyone. ID&B embarked on a collaboration with CMK1, an independent design studio based in Amsterdam, to create the global brand identity system concept and design for ADAM. The first step was for us to immerse ourselves in the unique culture of the company and to map out the conceptual pathway to guide the creative development phase. Travelling between The Netherlands, Belgium and South Africa working on site and offsite, an efficient seamless design process and work methodology was quickly established, from concept to rollout. The combined strengths of the team lead to a clearly defined brand proposition articulated in the identity system. ID&B deliverables included design of trademark, visual language, illustrations, corporate stationery and marketing collateral.

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