BrandingCreative DirectionDirecting
Repositioning of global brand in WPP group

If your business has evolved from a technology reseller to a global professional services provider, how do you best reflect your expanded capability? Such a challenge was presented to ID&B and the results of this collaborative project equipped Acceleration with a clearly articulated business proposition and engaging new brand positioning. Acceleration is part of WPP Digital, a portfolio of companies at the fore of digital marketing, experience development and organisational transformation. Working closely with the Acceleration Global Marketing Director and the Global Operations Director, ID&B was tasked with helping deliver a world-wide, repositioning strategic framework. Acceleration needed to redefine both its value proposition and brand identity: it also required strong acceptance of these from its markets, employees and other key stakeholders. The completed project needed to enable clear, insightful and humanised points of contact and messaging. All this was to be communicated at scale, both externally and internally. What Acceleration said “Working with ID&B was an enjoyable, interesting and collaborative process. Julie’s ability to entrench herself in Acceleration and the space in which we operate was invaluable. This meant that she was able to challenge the thinking and these debates resulted in some extraordinarily insightful strategy. I would work with and recommend ID&B at every turn, they will truly help you to develop a world leading brand strategy.” Juliet Hazell, Global Marketing Director, Acceleration

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